December 16, 2006
In Real Estate Words Matter.
Here’s an interesting study of 20,000 Canadian home sales between 1997 and 2000 that found words really do matter in real estate advertisements. Here’s a sample of what they found:
* Use the word “Beautiful†and the home sold 15% quicker and for 5% more then average
* Homes Listed as “Good Value†sold for 5% Less
* “Motivate†sellers took 15% LONGER to sell
* “Must See†had no impact on the length of time a house took to sell.
Interesting stuff, Have a look at the full article here:
Words Matter
Filed under Selling Your Home by Long Island Interactive.
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