December 16, 2006

In Real Estate Words Matter.

Here’s an interesting study of 20,000 Canadian home sales between 1997 and 2000 that found words really do matter in advertisements. Here’s a sample of what they found:

* Use the word “Beautiful” and the home sold 15% quicker and for 5% more then average
* Homes Listed as “Good Value” sold for 5% Less
* “Motivate” sellers took 15% LONGER to sell
* “Must See” had no impact on the length of time a house took to sell.

Interesting stuff, Have a look at the full article here:
Words Matter

Filed under Selling Your Home by Long Island Interactive.
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Here's an interesting post from a Denver blog. It's all about the way we (people) categorize and remember things. The makes that point that when she’s talking to potential home buyers about the homes they’ve looked at, they often refer to the homes by their outstanding characteristics —like The dirty one or the smelly one.

Make sure you take a hard look at your own home before you try selling it. How do you think potential buyers will refer to it?

Here's a link to the post

Filed under Selling Your Home by Long Island Interactive.
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I just saw a press release for MovingGuru.com's new Moving Guide. The guide provides some pretty comprehensive to help with the entire move process from beginning to end.

From the press release…
The moving process is often associated with a myriad of feelings including excitement, apprehension and frustration. MovingGuru serves as a niche, informational Web site focused on eliminating the confusion of coordinating the biggest moving tasks so movers can focus on the positive aspects of moving.

Read the full press release here

Filed under Selling Your Home by Long Island Interactive.
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Here's a video from a explaining how long you should list your home for and why. The video is just over a minute, Good information, have a look.

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Filed under Selling Your Home by Long Island Interactive.
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If you are ready to sell your home, you have to make it appealing to any potential buyer. is one method of preparing your home for a quick and easy sale. When a potential buyer comes to look at your home, from the moment they drive up, they are forming their opinions. Many will tell you that within ten seconds of entering the home, the buyer has already decided whether or not they’re going to purchase.

To decide if you need to stage your home, you’ll need to take a close look at your both indoors and out.. Your agent can also provide you with some insight as to whether you really need this service or not. Some less obvious things to look at include:

• The driveway – Are there cracks and defects from the cars?

• The Roof – Are any shingles missing or damaged?

• Windows – Are they dirty? Are the screens present and in good condition?

• The Body – Does any area need fresh paint?

While some people may question if buyers really look at things like this, the answer is absolutely. Your buyer is about to spend a lot of money purchasing your home, they want to see that the property has been properly maintained and cared for.

Therefore, if you find that you need a little , here are a few tips to help you prepare your home to appeal to the most buyers.

On the inside of the home, you want to minimize or eliminate clutter. Keep decorative items limited in numbers. In the kitchen, put away anything that is not needed. That goes for the entire house, if you don’t need it, get it out of there. Remember to remove any pictures, messages, and other such thing from the refrigerator. You want your potential buyer to view the house with their own things in it, excessive clutter makes that difficult.

In your bathroom, you want all counters, stalls, tubs, and such clean and clear of all items. The only thing that should be showing is a small group of perfumes, brushes, and cosmetics. Place some guest towels that coordinate with the rest of the room, but keep the towels limited to at most two colors.

Throughout the house it may be necessary to rearrange furniture, pictures and decorations. You’re selling square footage, so make each room look as big as possible. Make sure to clean the windows, curtains and carpets, it may even be necessary to paint some rooms, to show them in their best light. Of course, you can’t forget the exterior of your home; that’s the first thing potential buyers see upon arrival. Garbage cans, building materials, wood scraps, and other such things should be moved completely out of site.

You will also want to clean your gutters, checking them for dry rot and roof moss. Prune your trees and bushes; make sure plants are not blocking the view from your windows. Make sure all dead shrubs and plants are removed, also weed any garden areas, and cut the lawn. Lastly, make sure the decks and patios are clear of unnecessary items such as toys, grills, charcoal bags, flower pots, and planters.

Finally, home staging is designed to specifically attract the attention of potential buyers. A might be just what you need. They are trained to look at a home and instantly understand what needs to be done.

Filed under Selling Your Home by Long Island Interactive.
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